Unique identity
Each protected item receives its own identifier instead of relying only on a shared product or batch code.
Customer story · Premium sports
Taom Billiards builds product trust into every label.
How a globally recognised cue-sports brand combined product-level identity, customer verification and physical security features in one practical deployment.
TAOM BILLIARDSGenuine product verificationPowered by Probeos Pure
The challenge
Protecting a premium product in a market full of copies.
Taom Billiards products are sold internationally through distributors, retailers and online channels. Strong demand and brand recognition also create an incentive for counterfeiters.
The company needed a solution that customers could use easily, that worked on small product packaging and that gave the brand better visibility into verification activity without creating unnecessary friction.
The solution
Digital identity reinforced by layered security.
Two verification routes
Customers can use the QR code or enter a six-character fallback code when scanning is not practical.
Layered protection
The solution combines digital verification with confidential brand-protection measures. Implementation details are not disclosed publicly.
Trust intelligence
Configured verification events support time-, batch- and city-level analysis and help surface suspicious patterns.
Initial rollout
Designed for meaningful volume.
The first label batch covered approximately 400,000 identifiers, creating a practical foundation for authentication across selected Taom products.
The verification experience also gives the genuine customer a direct route to trusted product information and guidance.
≈400kunique identifiers
6characters in the fallback code
2+digital and physical security layers
Why it matters
Authentication becomes more useful when the brand can learn from it.
Probeos Pure does more than return a valid or invalid result. It creates a controlled product interaction and gives the brand configured signals that can support investigation, channel decisions and customer communication.
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